Forward Festival has ended
Back To Schedule
Wednesday, August 23 • 1:00pm - 2:00pm
Uncovering Blind Spots with Your Key Stakeholders Using Design Thinking

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Feedback form is now closed.
None of us know what we don’t know. How then, can we uncover important insights that may be critical to our entrepreneurial journey, yet completely obscured from our view? Empathetic interviewing is a practice at the heart of all human-centered design and business. In recent reports, the top performing quartile of businesses say that they incorporate design among their core practices. In this 1 hour deep-dive workshop you’ll learn about empathy, practice ways to create trusting space and honor silences that can give rise to entrepreneurial insight rooted in people’s needs and desires. This workshop is also a taste of UW-Madison’s Master of Science in Design + Innovation (MD+I): a collaborative, interdisciplinary program that teaches you the skills to solve complex, real-world problems using creativity.

Hosted by University of Wisconsin-Madison, M.S. Design + Innovation (MD+I)

Session Organizers
avatar for Trudy Watt

Trudy Watt

Academic Director, UW Madison School of Human Ecology
Trudy Watt is a designer, educator and pragmatic optimist who builds platforms, programs and projects to maximize compassionate design-driven collaboration for equitable well-being and a more regenerative future. She is currently working to expand transdisciplinary life-centered design... Read More →
avatar for Holly Anne Burns

Holly Anne Burns

Teaching, Learning + Technology Specialist, Design Thinking + Innovation, University of Wisconsin
Holly is a champion of design thinking and life-centered design. She has a passion for using strategic design to solve real-world challenges. Since graduating with her master’s degree in design management from Pratt Institute of Design in 2010, she has been leading cross-functional... Read More →


Wednesday August 23, 2023 1:00pm - 2:00pm CDT
UW-Madison Makerspace - Wendt Commons